[Pakistan Friday 25th December 2015]: 2015 was a bright year for Pakistani Cinema
as more than fourteen films hit cinemas and enthralled the Pakistani
audiences. Continuing the momentum is
the year 2016 where Pakistani Cinema is all set to reach newer heights with a
handful of new films all set to release. One of such promising film is the
romantic ‘Ishq Positive’ directed by
Noor Bukhari which will be hitting
cinemas all across Pakistan this April
2016.
The film stars the award-winning actress and Pakistani
silver screen luminary Noor Bukhari
and marks the acting debut of singer Wali
Hamid Khan, son of the legendary Hamid
Ali Khan. Moreover the ensemble cast includes the likes of Saud, Saim Ali, Ahmed Ali, Faria Bukhari and
Durdana Butt. The story and
screenplay is by Noor Bukhari & Suraj Baba while it has been produced
by U.S Based Dr. Shazia Latif and Kashif Latif .
The film was brought in front of the media for the first
time on Friday 25 December 2015 and this introduction was facilitated through a
star studded Music Launch Event at Summit Hall, Royal Palm Lahore. The
attendees included celebrities, bloggers and media who were given an exclusive
look into the melodious world of ‘Ishq Positive’
The highlight of the event was the performance by the living
legends ‘Rahat Fateh Ali Khan’ and ‘Hamid Ali Khan’ who have both lent
their voice to the film and performed live on these very numbers. Furthermore
the leading actor of the film ‘Wali
Hamid Khan’ who has also sung for the film performed on the title track
alongside upcoming singer ‘Damia
Farooq’. Moreover the audiences were in for a surprise as music band ‘Raga Boyz’ also performed on their super
hit number ‘Mann Qunto Maula’.
In addition to the live musical performances the audiences
were further treated to the teaser videos of three songs ‘Ishq Positive (Dil Ka Panchi)’, ‘Rab Diyaan Rab’ and ‘Aja Main Sikhadon Tujhay Dance’ from
the film.
The event was hosted by Natasha
Hussain who kept the audience entertained with her hosting skills and continuous
interactions with the audience.
Talking about the film Noor mentioned how it’s a small
effort from the team and that she hopes the audiences like their effort. Wali
also added that they have worked with a very limited budget and have given their
hundred percent to the film. The music launch was well attended and included
appearances by celebrities such as Meera,
Amanat Ali, Fia Sophia Khan, Noman Jawaid, Tony, Xille Humma, Natasha Ali,
Ahmed Butt among others.
This was the whole story. Now let me tell you about my experience. I also attended this event along with my blogger friends Tayyaba Rana and Fakhra Khan. Friends get together is the most fascinating part of an event for me. So, meeting with Tayyaba and Fakhra was a cherry on top. We enjoyed the event as well as company of each other. Overall, it was a joyous evening.
The media and event management was by Troika Events & PR. Time management, fascinating arrangements and keen supervision of all aspects of the event, in short professional excellence is peculiarity of Troika Events & PR. Thumbs up for Troika.
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It have been a long time since I visited your blog, thanks to my little champ. You have published some amazing stuff. Good keep it up.
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DeleteVery nice review. Hope this movie would win the hearts of Pakistani viewers.
ReplyDeleteYup!!! As success of such movies will be eventually strengthened Pakistan's film industry.
DeleteLooks like it was a great event. Looking forward to the movie. Thanks for sharing the details with us :)
ReplyDeleteOhh a new movie!Yay, I am loving how Pakistan is finally making films worth watching :D
ReplyDeleteLooks like a lovely event Misna! Glad pakistani cinema is reviving
ReplyDeletesuch type of events are always fun. Thanks for sharing the details with us :)
ReplyDeletePakistani movie industry growing positively, this one looks good as well. Nice post.
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